Research Recommendations (848)

Keep the communication team open to change by allowing design revisions and schedule adjustments as the production evolves and new needs emerge.

Audience:

Communication teams, designers, artistic directors

Domain:

Adaptive Design Management / Theatre

Scope:

Meso

Feasibility:

Medium

Communicate clearly with the artistic director from the beginning of the process and openly acknowledge blocks or dead ends when the current visual strategy is not working.

Audience:

Designers, artistic directors

Domain:

Designer Communication Practices

Scope:

Meso

Feasibility:

High

Be prepared to receive constructive feedback and adjust the work until the image fully satisfies the artistic vision and communication needs of the production.

Audience:

Designers, artistic directors, communication teams

Domain:

Feedback and Revision / Theatre Design

Scope:

Meso

Feasibility:

High

Collaborate actively in all production meetings, contributing ideas and suggestions that support the overall success of the performance.

Audience:

Designers, production teams, directors

Domain:

Active Participation / Theatre Production

Scope:

Meso

Feasibility:

Medium-High

Remain flexible in dealing with last-minute changes, special communication needs, and adjustments throughout rehearsals and the run of the show.

Audience:

Designers, theatre teams

Domain:

Adaptive Professional Practice

Scope:

Meso

Feasibility:

Medium

Keep updated on current theatre-design trends, communication practices, technologies, and visual styles at both national and international levels.

Audience:

Designers, educators, students

Domain:

Professional Updating / Theatre Design

Scope:

Macro

Feasibility:

High

Respect the artistic director’s vision throughout all phases of the design process, recognizing that design proposals will always be judged in relation to that vision.

Audience:

Designers, directors, communication teams

Domain:

Creative Hierarchies / Theatre Design

Scope:

Meso

Feasibility:

High

Extend the study to smaller-scale theatrical contexts and local communities, where the relationships between design, institutions, and audiences may take different forms.

Audience:

Researchers, theatre institutions, community organizations

Domain:

Theatre Identity Across Scales

Scope:

Macro

Feasibility:

Medium

Carry out more interviews and deepen the study in segmented ways, focusing separately on theatre scale, designer typology, or collaboration typology.

Audience:

Researchers, design historians, theatre scholars

Domain:

Segmentation of Theatre-Design Research

Scope:

Macro

Feasibility:

Medium

Develop an Iberian comparative study between the Portuguese and Spanish cultural markets, especially cities such as Lisbon and Madrid or Porto and Barcelona, in order to identify processual and aesthetic convergences and divergences.

Audience:

Researchers, theatre institutions, cultural-policy scholars

Domain:

Comparative Iberian Theatre Design

Scope:

Macro

Feasibility:

Medium

Map existing theatre educational programs and design workshops, then develop seminars, debates, and practical activities that teach design-for-theatre principles, visual representation techniques, and the use of tools and software.

Audience:

Educators, theatre institutions, students, cultural mediator...

Domain:

Theatre Education / Design Literacy

Scope:

Macro

Feasibility:

Medium

Study the impact and practices of artificial intelligence in the visual construction of the play’s identity and in the unfolding of communication materials.

Audience:

Researchers, designers, theatre communication teams

Domain:

AI and Theatre Communication Design

Scope:

Macro

Feasibility:

Medium

Apply the proposed TV-scenography design process to real scenarios of different scales, including smaller and larger television studios, in order to test its robustness, adaptability, and management effects.

Audience:

Scenographers, Researchers, TV Stations, Educators

Domain:

TV Scenography / Process Validation

Scope:

Meso → Macro

Feasibility:

Medium-High

Investigate how the proposed design process performs across different television scenography formats, beyond the specific scenario types studied in the thesis.

Audience:

Researchers, Scenographers, Broadcasters

Domain:

Format-Specific TV Scenography

Scope:

Macro

Feasibility:

Medium

Develop a camera-oriented scenography knowledge base covering field of view, frame frequency, image quality, and camera responses to materials, colors, and textures, so scenographic decisions are better aligned with capture technology.

Audience:

Scenographers, Camera Operators, TV Designers, Educators

Domain:

Camera-Scenography Interface

Scope:

Meso

Feasibility:

Medium-High

Study scenographic materials as both visual and substitute surfaces, evaluating how texture, grafism, color, and material substitution affect camera capture and the credibility of televised environments.

Audience:

Scenographers, Material Researchers, Broadcasters

Domain:

Scenographic Materials / Visual Performance

Scope:

Meso

Feasibility:

Medium-High

Integrate personnel-management studies into television-scenography design processes, focusing on role coordination, deadline pressure, workload distribution, and the impact of team management on delivery quality.

Audience:

Scenography Managers, Production Teams, Researchers

Domain:

Team Management / Production Coordination

Scope:

Meso

Feasibility:

Medium

Study and prototype educational pathways for television scenography in universities and specialized courses, especially in Architecture, Environmental Design, Product Design, and Art Direction programs.

Audience:

Educators, Universities, Professional Bodies, Students

Domain:

Education / Professional Training

Scope:

Macro

Feasibility:

Medium

Test the Gyroscope Model and the infrastructuring approach in non-commercial and public-sector settings to examine how ‘Forces’, impact definitions, and transformation practices change outside fashion retail.

Audience:

Strategic Designers, Public-Sector Innovators, Researchers

Domain:

Strategic Design / Public Sector

Scope:

Macro

Feasibility:

Medium

Investigate highly regulated sectors such as banking and energy to compare how drivers, enablers, and barriers for transformation behave under deeper institutional constraints.

Audience:

Researchers, Strategic Designers, Regulated-Sector Innovator...

Domain:

Institutional Change / Regulated Industries

Scope:

Macro

Feasibility:

Medium

Run a cross-industry survey on the ‘Execution’ and ‘Forces’ dimensions of the Gyroscope Model, adding a more quantitative perspective to the study of strategic design and transformation.

Audience:

Researchers, Strategic-Design Practitioners

Domain:

Cross-Industry Strategic Design Metrics

Scope:

Macro

Feasibility:

Medium-High

Examine what widespread adoption of customer-centred practices would mean for fashion retail, including its implications for product-development processes, value constellations, and business-model transformation.

Audience:

Fashion-Retail Strategists, Designers, Researchers

Domain:

Fashion Retail / Service-Dominant Logic

Scope:

Macro

Feasibility:

Medium

Develop educational tools, exercises, and toolkits that help design students practice the socio-political and participatory action-reflection skills required for designing organisational transformation.

Audience:

Design Educators, Students, Strategic-Design Researchers

Domain:

Design Education / Transformation Skills

Scope:

Meso → Macro

Feasibility:

High