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Processo de Design aplicado na criação, desenvolvimento e execução de cenários televisivos

Uma análise através de casos de estudos e dos processos usados pelos cenógrafos

Name
Viviane Silva
Year
2025
Institution
Lisbon School of Architecture Universidade de Lisboa
Supervisors
Rita Almendra
Discipline
Design
Scope
Scenography
Taxonomy
Praxiology
Type
Theoretical/Practical
Language
Portuguese
Wordcount / Pagecount
56,651 / 271
Joint supervision
No

Development of a structured design process for television set design

Research Process (7 methods)

1. Literature review N = x
Exploratory Qualitative

x

2. Questionnaire N = 11
Exploratory Qualitative

Current and former student members of the Laboratory for Light and Stage (LA LUCE) at the Federal University of Goiás (UFG)

3. Case study N = 5
Generative Qualitative

scenarios produced by LA LUCE (Momento Brasil, Conexões Jovem, FAV Fashion, Casulo de Ideias, and Estude na UFG

4. Questionnaire N = 9
Generative Qualitative

Brazilian scenography professionals with limited experience (average 3–4 years)

5. Questionnaire N = 11
Generative Qualitative

Experienced scenographers and related professionals (lighting designers, art directors) operating in Brazil and Portugal

6. Focus group N = 18
Generative Qualitative

international specialists in TV scenography from Brazil, Dubai, Italy, and Portugal

7. Tool testing N = unspecified
Evaluative Qualitative

Directors/coordinators from the TV-UFG station (clients) and student members of LA LUCE

Knowledge Transfer & Exchange

Knowledge Exchange (PhD Process): Exchange with community

IK&T Academia Design Practice Society
Context No No No
Vision No Yes Yes
Means No No No

Recommendations (6)

R839 Methodological Evaluation, Monitoring & Impact Priority: High

Apply the proposed TV-scenography design process to real scenarios of different scales, including smaller and larger television studios, in order to test its robustness, adaptability, and management effects.

Scope:
Meso → Macro
Time Horizon:
Medium
Evidence Strength:
Indicative
Feasibility:
Medium-High
R840 Methodological Theoretical & Conceptual Priority: Medium-High

Investigate how the proposed design process performs across different television scenography formats, beyond the specific scenario types studied in the thesis.

Scope:
Macro
Time Horizon:
Medium
Evidence Strength:
Indicative
Feasibility:
Medium
R841 Artifact, System & Service Design Methodological Priority: High

Develop a camera-oriented scenography knowledge base covering field of view, frame frequency, image quality, and camera responses to materials, colors, and textures, so scenographic decisions are better aligned with capture technology.

Scope:
Meso
Time Horizon:
Medium
Evidence Strength:
Indicative
Feasibility:
Medium-High
R842 Artifact, System & Service Design Resourcing & Sustainability Priority: High

Study scenographic materials as both visual and substitute surfaces, evaluating how texture, grafism, color, and material substitution affect camera capture and the credibility of televised environments.

Scope:
Meso
Time Horizon:
Medium
Evidence Strength:
Indicative
Feasibility:
Medium-High
R843 Process & Organization Resourcing & Sustainability Priority: High

Integrate personnel-management studies into television-scenography design processes, focusing on role coordination, deadline pressure, workload distribution, and the impact of team management on delivery quality.

Scope:
Meso
Time Horizon:
Short → Medium
Evidence Strength:
Indicative
Feasibility:
Medium
R844 Policy & Standards Process & Organization Priority: High

Study and prototype educational pathways for television scenography in universities and specialized courses, especially in Architecture, Environmental Design, Product Design, and Art Direction programs.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Indicative
Feasibility:
Medium