La Gestión Creativa en la Edición de Revistas
El rol del gestor creativo en la edición de revistas de enología en España (2010-2020)
- Name
- Judit Roca-Vargas
- Year
- 2024
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Rita Almendra, Rafael Pozo-Puértolas, José Bouza
- Discipline
- Communication Design
- Scope
- Editorial Design
- Taxonomy
- Praxiology
- Type
- Theoretical/Practical
- Language
- Spanish
- Wordcount / Pagecount
- 122,071 / 323
- Joint supervision
- No
Creative management in editorial design for magazines
Research Process (8 methods)
x
Professional editors and art directors currently active in the enology publishing sector in Spain
Five Spanish enology magazines (*MiVino*, *PlanetAVino*, *Sobremesa*, *Vinos y Restaurantes*, and *Vivir el vino*) with a focus on content structure and formal visual structure (design elements) between 2010 and 2020
The tasks within the editorial process (print and digital), identifying professional profiles and establishing workflows
Professional experts involved in the editorial process
A mixed group of professionals from three different publishing companies with expertise in editing and design
The management platform designed to centralize content styles, graphic styles, organization, and planning
professionals from various areas of the editorial process
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Interview | Exploratory | Qualitative | x | Professional editors and art directors currently active in the enology publishing sector in Spain | 7 |
| 3 | Case study | Exploratory/Generative | Qualitative | x | Five Spanish enology magazines (*MiVino*, *PlanetAVino*, *Sobremesa*, *Vinos y Restaurantes*, and *Vivir el vino*) with a focus on content structure and formal visual structure (design elements) between 2010 and 2020 | 5 |
| 4 | Process mapping | Generative | Qualitative | x | The tasks within the editorial process (print and digital), identifying professional profiles and establishing workflows | unspecified |
| 5 | CoDesign | Generative | Qualitative | x | Professional experts involved in the editorial process | 9 |
| 6 | Focus group | Generative | Qualitative | x | A mixed group of professionals from three different publishing companies with expertise in editing and design | 7 |
| 7 | Tool development | Generative | x | Design process | The management platform designed to centralize content styles, graphic styles, organization, and planning | x |
| 8 | Prototype testing | Evaluative | Qualitative | x | professionals from various areas of the editorial process | 30 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | No | No |
| Means | No | No | No |
Recommendations (5)
Define the role of the Editorial Creative Manager within the magazine publishing process, including boundaries of action, decisions, and responsibilities.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium-High
Specify, test, and validate the transversal and phase-specific competencies required for the Editorial Creative Manager.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Map the editorial process and identify the phases and tasks where the Editorial Creative Manager should intervene to improve creative and communicative performance.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Develop and implement a creative toolkit (Aglaya Toolkit) to support communication, coordination, and decision-making among editorial professionals.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Investigate whether creative management and visual categories influence the communicative-persuasive performance of magazines, including potential sales and readership outcomes.
- Scope:
- Meso → Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium