Uma abordagem integrada
Design involvement in city branding processes and urban identity strategy
x
Specialists in place branding
stakeholders, including brand managers, directors, and designers who participated in the construction of the analyzed city brands
Specialists in the areas of design and place branding with a mixed profile (academic and professional)
Specialists in the areas of design and place branding with a mixed profile (academic and professional)
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Interview | Exploratory | Qualitative | x | Specialists in place branding | unspecified |
| 3 | Case study | Generative | Qualitative | x | stakeholders, including brand managers, directors, and designers who participated in the construction of the analyzed city brands | 4 |
| 4 | Expert panel | Evaluative | Qualitative | x | Specialists in the areas of design and place branding with a mixed profile (academic and professional) | 11 |
| 5 | Expert panel | Evaluative | Qualitative | x | Specialists in the areas of design and place branding with a mixed profile (academic and professional) | 8 |
Knowledge Exchange (PhD Process) Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | Yes | Yes |
| Means | No | No | No |
Investigate in greater depth the competencies, methods, and decision-making patterns of the three predominant designer roles identified in city branding—articulator, strategist, and activator—and determine whether additional roles emerge.
Examine more closely how designers collaborate with professionals from marketing, management, communication, architecture, and urbanism within multidisciplinary city-branding teams.
Investigate whether design education is adequately preparing students to deal with the complex, strategic, and systemic challenges involved in city branding and similar territorial projects.
Refine and extend the analytical matrix and integrated map developed in the thesis by detailing parameters such as designers’ roles and by testing them in additional city-branding cases.
