Estrategias para la valoración y comunicación del patrimonio cultural de la ciudad de Guayaquil
Visual communication and heritage-driven graphic design for urban cultural memory in Guayaquil.
x
Professionals (architects, anthropologists, and specialists in cultural heritage) and local artisans
Buildings in the Barrio del Salado
5 editorial projects, 4 typographic projects, and 4 miscellaneous strategies
Undergraduate students from the ESPOL Graphic Design program
Professionals from academia and the private sector, including a Vice-rector, a Director of Communication, a cultural manager, and an architect/photographer
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | unspecified |
| 2 | Interview | Exploratory | Qualitative | x | Professionals (architects, anthropologists, and specialists in cultural heritage) and local artisans | 6 |
| 3 | Observation | Generative | Qualitative | x | Buildings in the Barrio del Salado | 6 |
| 4 | Case study | Generative | Qualitative | x | 5 editorial projects, 4 typographic projects, and 4 miscellaneous strategies | 13 |
| 5 | Design project | Generative | Qualitative | Design process | Undergraduate students from the ESPOL Graphic Design program | 4 |
| 6 | Expert panel | Evaluative | Qualitative | x | Professionals from academia and the private sector, including a Vice-rector, a Director of Communication, a cultural manager, and an architect/photographer | 5 |
Knowledge Exchange (PhD Process) Exchange with Academia
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | Yes | Yes | No |
| Means | No | No | No |
Encourage groups of students to visit local spaces in order to discover their origin and provenance, identify visually meaningful objects, and document and disseminate them through design.
Build interdisciplinary alliances with the social sciences in order to develop broader and more robust research proposals around local heritage and visual culture.
Develop short-, medium-, and long-term heritage-valuation and communication actions with the actors identified in the Patrimonio silencioso model, using final TGI/TGP outputs as tangible carriers of memory.
Expose the heritage-communication problem in academic contexts in order to stimulate thesis projects and research lines that cluster isolated initiatives and make them durable over time.
Recognize the heritage character of elements of the urban landscape and investigate them systematically as graphic and cultural objects.
Research the evolution of graphic design in relation to cultural heritage and the identity of a city or region.
Study the influence of local culture and traditions on graphic-design production, including the relationship between typography and the cultural identity of a city.
Investigate the relationship between graphic design and the touristic promotion, social diffusion, and preservation of cultural heritage.
