Buyright
HUMAN-CENTRED DESIGN PROMOTING Sustainability in Fashion e-tail
- Name
- Carolina Faya
- Year
- 2024
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Marco Neves, Claudia Mont’Alvão
- Discipline
- Communication Design
- Scope
- Information design
- Taxonomy
- Praxiology
- Type
- Theoretical
- Language
- English
- Wordcount / Pagecount
- 89,419 / 231
- Joint supervision
- No
Information design for sustainable e-commerce fashion decision-making
Research Process (9 methods)
x
Women aged 25 to 47 from Brazil and Portugal
professionals including CEOs, e-commerce managers, owners, and coordinators from Brazilian, Portuguese, and international retailers
Professionals including CEOs, planning directors, and customer experience leaders from logistics operators and retailers
Women aged 24 to 47 living in Brazil and Portugal
UX/UI designers, communication and product designers, computer scientists, and researchers with experience as fashion e-tail consumers
apparel and accessory brands
Female students
Consumers who had purchased womenswear online in the last 12 months
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Interview | Exploratory | Qualitative | x | Women aged 25 to 47 from Brazil and Portugal | 24 |
| 3 | Interview | Exploratory | Qualitative | x | professionals including CEOs, e-commerce managers, owners, and coordinators from Brazilian, Portuguese, and international retailers | 13 |
| 4 | Interview | Exploratory | Qualitative | x | Professionals including CEOs, planning directors, and customer experience leaders from logistics operators and retailers | 6 |
| 5 | Directed Storytelling | Generative | Qualitative | x | Women aged 24 to 47 living in Brazil and Portugal | 26 |
| 6 | Workshop | Generative | Qualitative | x | UX/UI designers, communication and product designers, computer scientists, and researchers with experience as fashion e-tail consumers | 18 |
| 7 | Benchmark analysis | Generative | Qualitative | Participatory | apparel and accessory brands | 25 |
| 8 | Usability test | Evaluative | Qualitative | x | Female students | 10 |
| 9 | Questionnaire | Evaluative | Qualitative | x | Consumers who had purchased womenswear online in the last 12 months | 170 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Exchange with community representatives
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | Yes | Yes |
| Means | No | Partially | No |
Recommendations (6)
Expand the BuyRight project beyond product presentation pages (PPPs) to other parts of the e-commerce website, and investigate how the guidelines may need to adapt to menswear and childrenswear.
- Scope:
- Macro
- Time Horizon:
- Medium → Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Test how to incorporate the BuyRight guidelines into webpage design without creating cognitive overload for users.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Test the BuyRight deck with partner companies and real users, and apply the resulting guidelines to live product pages in order to assess effectiveness over time.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Evaluate the BuyRight guidelines with a more diverse sample, especially regarding race, ethnicity, and age, and across different cultural contexts.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Further evaluate novel functionalities proposed by the BuyRight project, especially sensory cues and the material catalogue, to determine their usefulness and acceptance.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Exploratory
- Feasibility:
- High
Evaluate the BuyRight guidelines with e-commerce specialists in order to assess managerial acceptance and willingness to implement them in practice.
- Scope:
- Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High