Uma análise sobre os elementos que qualificam o desenho de espaços cenográficos televisivos das telenovelas brasileiras
Design methodologies for television set and production design in Brazilian telenovelas
x
Brazilian designers
Complex and sustainable audiovisual media
Brazilian soap opera professionals
TV viewing rating data
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Interview | Exploratory | Qualitative | x | Brazilian designers | unspecified |
| 3 | Case study | Exploratory | Qualitative | x | Complex and sustainable audiovisual media | unspecified |
| 4 | Expert panel | Generative/Evaluative | Qualitative | x | Brazilian soap opera professionals | unspecified |
| 5 | Interview | Generative | Qualitative | x | 20 | |
| 6 | Questionnaire | Generative | Qualitative | x | 10 | |
| 7 | Case study | Generative | Quantitative | x | TV viewing rating data | 6060 |
| 8 | Observation | Generative | Qualitative | Observational | unspecified | |
| 9 | Semantic differential | Evaluative | Qualitative | 20 |
Knowledge Exchange (PhD Process) Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | Yes |
| Vision | No | No | No |
| Means | No | No | No |
Apply a staged action process supported by participatory methods to the development of scenographic television spaces in soap operas and other complex audiovisual productions.
Integrate ethical and sustainable lifecycle thinking into the pre-production, production, and reception analysis of television scenography.
Use repertory building, mapping, classification, and selection tools to support informed scenographic decision-making in pre-production.
Orient scenographic construction toward clearly identified audiences, communication objectives, and value propositions, treating scenic space as a strategic communication device.
Strengthen Production Design education and professional training so future teams can work with rapid, serialized, and industrial audiovisual production in a more integrated way.
