Para uma Prática do Design Grá!co para a Sustentabilidade
Repensando o uso do espaço numa aplicação ao caso dos jornais em papel
- Name
- Pedro Matos
- Year
- 2022
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Rita Almendra, Antonio Granado, Aurelindo Ceia
- Discipline
- Communication Design
- Scope
- Sustainability
- Taxonomy
- Praxiology
- Type
- Theoretical/Practical
- Language
- Portuguese
- Wordcount / Pagecount
- 73,051 / 390
- Joint supervision
- No
Sustainability in newspaper design through environmentally efficient graphic formats
Research Process (9 methods)
x
micro-format newspapers
The graphic and editorial consequences of reducing newspaper dimensions
National experts in journalism, newspaper design, type design, graphic production, and paper production/consumption
The environmental impact of a national reference newspaper across its entire life cycle
quantification of space-saving potential provided by graphic design solutions
Specialists including design, journalism, marketing, sustainability, and industrial production
Expresso readers to validate the prototype usability, legibility, and appearance
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Case study | Exploratory | Qualitative | x | micro-format newspapers | 18 |
| 3 | Case study | Generative | Qualitative | x | The graphic and editorial consequences of reducing newspaper dimensions | 3 |
| 4 | Interview | Generative | Qualitative | x | National experts in journalism, newspaper design, type design, graphic production, and paper production/consumption | 17 |
| 5 | Product life cycle analysis | Generative | Qualitative | x | The environmental impact of a national reference newspaper across its entire life cycle | 1 |
| 6 | Artefact analysis | Generative/Evaluative | Qualitative | x | quantification of space-saving potential provided by graphic design solutions | 1 |
| 7 | Prototyping | Generative/Evaluative | x | Design process | 1 | |
| 8 | Delphi method | Evaluative | Qualitative | Observational | Specialists including design, journalism, marketing, sustainability, and industrial production | 16 |
| 9 | Focus group | Evaluative | Qualitative | Observational | Expresso readers to validate the prototype usability, legibility, and appearance | 34 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Exchange with community representatives
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | Yes | No |
| Means | No | No | No |
Recommendations (6)
Implement concrete, practical sustainability measures in editorial and newspaper design, addressing environmental, social, and economic dimensions together.
- Scope:
- Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Adopt compact or reduced newspaper formats and space-saving layout strategies where they preserve usability, readability, and symbolic value.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium-High
Further develop newspaper typefaces and text composition strategies that improve readability while also saving space.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Use lifecycle thinking and sustainability certifications more systematically in newspaper design and production decisions.
- Scope:
- Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Make graphic design for newspapers more inclusive, especially for older readers, while combining sustainability goals with accessibility and reading comfort.
- Scope:
- Meso
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Investigate barriers to implementation—especially managerial conservatism, symbolic attachment to larger formats, and market resistance—and develop strategies to support adoption of sustainable editorial design.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium