Design para a democratização do consumo cultural
A loja do museu
- Name
- Catarina Carreto
- Year
- 2018
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Maria Gomes
- Discipline
- Ambient Design
- Scope
- Museology
- Taxonomy
- Praxiology/Phenomenology
- Type
- Theoretical
- Language
- Portuguese
- Wordcount / Pagecount
- 173,250 / 495
- Joint supervision
- No
The democratisation of cultural consumption
Research Process (4 methods)
x
Museum stores EU (13) and USA (2)
Museum stores PT (4) and abroad (8)
Group of experts
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Case study | Generative | Qualitative | x | Museum stores EU (13) and USA (2) | 15 |
| 3 | Observation | Generative | Qualitative | Observational | Museum stores PT (4) and abroad (8) | 8 |
| 4 | Interview | Evaluative | Qualitative | x | Group of experts | 7 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | No | No |
| Means | No | No | No |
Recommendations (6)
Adopt Museum Retail Design as an integrated, transdisciplinary framework for planning, designing, operating, and continuously updating museum shops as part of the museum’s mission.
- Scope:
- Meso → Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium-High
Locate museum shops strategically in the visitor journey—preferably at entrance/exit nodes and in relation to reception, ticketing, leisure spaces, and temporary-exhibition exits—so they maximize access and continuity of the museum experience.
- Scope:
- Meso
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Institutionalize regular audience research and multi-stakeholder curation of shop content, involving directors, curators, museologists, designers, staff, and visitors in decisions about products, interpretation, and priorities.
- Scope:
- Meso
- Time Horizon:
- Short
- Evidence Strength:
- Indicative
- Feasibility:
- Medium-High
Apply integrated interior, retail-design, and visual-merchandising principles—clear zoning, durable low-maintenance materials, controlled lighting, accessible circulation, flexible displays, storage support, and periodic re-merchandising—to improve intelligibility and use.
- Scope:
- Meso
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Build museum-shop product strategies around permanent-collection products, temporary-exhibition products, and derived products, while offering explanatory notes, broad price ranges, exclusive items, test/tactile pieces, and dedicated sections for special publics.
- Scope:
- Meso
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium-High
Ensure a coherent communication ecosystem across brand identity, packaging, signage, catalogues, the online shop, and social media, with accessible navigation, updated content, and strong parity between the physical and digital offer.
- Scope:
- Meso → Macro
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High