Design de comunicação: cultura, identidade dos sítios e suas representações
Alcântara, do sítio aos sítios: território para um modelo
- Name
- Cátia Rijo
- Year
- 2015
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Maria Nunes, Ana Fragoso
- Discipline
- Communication Design
- Scope
- Identity Design
- Taxonomy
- Praxiology
- Type
- Theoretical
- Language
- Portuguese
- Wordcount / Pagecount
- 168,700 / 482
- Joint supervision
- No
Communication design applied to administrative regions
Research Process (4 methods)
x
Local resident community
Tourists
Group of experts
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Questionnaire | Exploratory/Generative | Qualitative | x | Local resident community | 533 |
| 3 | Questionnaire | Exploratory/Generative | Qualitative | x | Tourists | 117 |
| 4 | Interview | Generative/Evaluative | Qualitative | x | Group of experts | 5 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | Partially | No |
| Means | No | No | No |
Recommendations (6)
Continue applying the proposed model for the graphic representation of places to additional sites and evaluate its viability through final outputs and social impact.
- Scope:
- Meso → Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Use applications of the model to identify additional variables that matter in the construction of a place sign, especially variables that improve symbol selection and site identification.
- Scope:
- Meso → Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Conceive and test awareness campaigns aimed at administrative entities on the importance of place graphic representation, its correct construction, and its proper communication, highlighting the benefits of adopting the thesis recommendations.
- Scope:
- Macro
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High
Develop continuity-based redesign guidelines for place identities: simplify existing heraldic/historical references rather than replacing them through abrupt rupture.
- Scope:
- Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Test adaptable place-sign systems—combining symbol, color, typography, and “referência linguística”—across different audiences, contents, and administrative uses, instead of relying on one fixed mark.
- Scope:
- Meso → Macro
- Time Horizon:
- Medium
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Produce integrated graphic-standards manuals and governance tools for administrative place identities so that local signs remain coherent, historically grounded, and aligned with broader territorial communication (including Portugal as the “marca-mãe”).
- Scope:
- Macro
- Time Horizon:
- Short → Medium
- Evidence Strength:
- Indicative
- Feasibility:
- High