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dt_faul_2015_morgado

Legibilidade Tipográfica no Português impresso

Um ensaio prático para a eficiência tipográfica na leitura da Língua Portuguesa

Name
Aprígio Morgado
Year
2015
Institution
Lisbon School of Architecture Universidade de Lisboa
Supervisors
Jorge Spencer, Paulo Ramalho
Discipline
Communication Design
Scope
Typography
Taxonomy
Praxiology/Phenomenology
Type
Theoretical/Practical
Language
Portuguese
Wordcount / Pagecount
99,750 / 285
Joint supervision
No

Enhancing factors of typographic legibility in Portuguese spelling

Research Process (6 methods)

0. Design project N = 1
Generative Qualitative Design process

Font design

1. Literature review N = x
Exploratory Qualitative

x

2. Tool development N = 1
Generative Design process

Creation of the NGRAMS computer application that analyzes the frequency of occurrences of a given character or sequence of n characters in a text.

3. Textual analysis N = 10
Generative Quantitative

Frequency analysis of occurrences of a certain character or sequence of n characters in literary works by contemporary authors

4. Comparative analysis N = 5
Generative Quantitative

Analysis of the same book in 5 different languages

5. Usability test N = unspecified
Generative Qualitative Participatory

Legibility tests

Knowledge Transfer & Exchange

Knowledge Exchange (PhD Process): Produced without exchange

IK&T Academia Design Practice Society
Context Yes No No
Vision No No No
Means Partially No No

Recommendations (5)

R305 Evaluation, Monitoring & Impact Methodological Priority: High

Conduct additional validation studies through reading-speed tests before drawing stronger conclusions about the efficiency of the typographic model proposed for Portuguese.

Scope:
Macro
Time Horizon:
Medium → Long
Evidence Strength:
Indicative
Feasibility:
High
R306 Evaluation, Monitoring & Impact Methodological Priority: High

Test the model further using the moving-window method in order to obtain more robust evidence about the efficiency of the proposed typographic solutions during reading.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Indicative
Feasibility:
Medium
R307 Methodological Evaluation, Monitoring & Impact Priority: High

Extend the investigation to a larger sample of Portuguese letter sequences and incorporate new factors that may confirm, refine, or refute the current findings.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R308 Theoretical & Conceptual Artifact, System & Service Design Priority: High

Investigate and test the hypotheses advanced in Chapter 11 concerning clusters of letters and possible ligatures that may function as perceptual units in Portuguese reading.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R309 Artifact, System & Service Design Methodological Priority: Medium-High

Explore the implementation of a fifth 'Language' axis in variable or parametric font technology, allowing ascenders and descenders to be adjusted according to the graphic patterns of different languages such as Portuguese.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium