dt_faul_2015_hobo
Análise e interpretação da comunicação gráfica japonesa contemporânea
O Kawaii, a tipografia e o flatness interpretados sob um olhar sociocultural, estético e histórico
- Name
- Fávio Hobo
- Year
- 2015
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Armando Caseirão, Eduardo Côrte-Real
- Discipline
- Communication Design
- Scope
- Japanese Graphic Communication
- Taxonomy
- Phenomenology
- Type
- Theoretical
- Language
- Portuguese
- Wordcount / Pagecount
- 95,550 / 273
- Joint supervision
- No
Contemporary Japanese graphic communication
Research Process (3 methods)
1. Literature review
N = x
Exploratory
Qualitative
x
2. Artefact analysis
N = 336
Generative
Qualitative
Random sample of Japanese graphic design
3. Questionnaire
N = 105
Generative/Evaluative
Qualitative
Japanese graphic designers
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Artefact analysis | Generative | Qualitative | x | Random sample of Japanese graphic design | 336 |
| 3 | Questionnaire | Generative/Evaluative | Qualitative | x | Japanese graphic designers | 105 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | Yes | No | No |
| Vision | No | No | No |
| Means | No | No | No |
Recommendations (2)
R303
Evaluation, Monitoring & Impact
Dissemination & Knowledge Mobilization
Priority: High
Undertake a quantitative and broader mapping of the use of kawaii visual language in everyday and 'minor' communication artefacts, rather than limiting analysis to illustrative case examples.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
R304
Theoretical & Conceptual
Evaluation, Monitoring & Impact
Priority: High
Investigate whether the Japanese preference for flatness in graphic communication relates to broader sociocultural tendencies toward uniformization and group spirit.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium