Criação livre e criação dedicada
A encomenda e o projecto em design de comunicação
- Name
- Gonçalo Falcão
- Year
- 2015
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Leonor Ferrão
- Discipline
- Communication Design
- Scope
- Design History
- Taxonomy
- Praxiology/Phenomenology
- Type
- Theoretical
- Language
- Portuguese
- Wordcount / Pagecount
- 124,600 / 356
- Joint supervision
- No
Commission and project in communication design
Research Process (8 methods)
x
Meggs design history
Hollis design history
Drucker design history
Eskilson design history
Design project commercial client
Design project public client
Group of design professionals
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Document analysis | Generative | Qualitative | x | Meggs design history | 1 |
| 3 | Document analysis | Generative | Qualitative | x | Hollis design history | 1 |
| 4 | Document analysis | Generative | Qualitative | x | Drucker design history | 1 |
| 5 | Document analysis | Generative | Qualitative | x | Eskilson design history | 1 |
| 6 | Interview | Generative | Qualitative | x | Design project commercial client | 1 |
| 7 | Interview | Generative/Evaluative | Qualitative | x | Design project public client | 1 |
| 8 | Questionnaire | Generative/Evaluative | Qualitative | x | Group of design professionals | 48 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | Yes | No | No |
| Vision | No | No | No |
| Means | No | No | No |
Recommendations (10)
Conduct interviews with designers in order to document their everyday work, relationships with clients, studio management practices, collaboration with colleagues, and the ways they identified opportunities, clients, and ideas.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- High
Create an exhaustive survey of Portuguese designers active since the beginning of the twentieth century and connect those names to their clients, design companies, and corresponding works.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Study the public impact of design objects by identifying which ones entered the visual culture of generations and examining whether this happened through repetition, scale, or specific communicative characteristics.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
Broaden the range of objects considered part of graphic design history and study supports such as military booklets, passports, diplomas, school manuals, missals, indulgences, edicts, maps, and bulletins.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
Develop sectorial histories that relate and compare objects of the same type, such as record covers or popular-festival posters.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- High
Survey the technological conditions of Portuguese printing and production, especially where they evolved differently from other European contexts due to specific legal and industrial constraints.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
Produce a survey of exceptional cases in Portuguese communication design, similar to the work already undertaken on Paulo d’Cantos.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- High
Shift historiography from a history of objects toward a history of problems, relationships, and solutions, using words and images to reconstruct those equations.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
Rethink how the history of communication design can serve design students, including analysis of narrative contents in existing histories and the extent to which those histories influence teaching and practice.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Reflect more intensively on which objects and media should be considered within communication design, especially regarding screen-based work in computers, cinema, and television, and whether this constitutes a distinct area.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium