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dt_faul_2014_silva_p

Sobre as nuvens: design para a companhia aérea de Portugal

Name
Pedro Silva
Year
2014
Institution
Lisbon School of Architecture Universidade de Lisboa
Supervisors
Leonor Ferrão
Discipline
Communication Design
Scope
Design History
Taxonomy
Phenomenology
Type
Theoretical
Language
Portuguese
Wordcount / Pagecount
180,810 / 574
Joint supervision
No

The design of the identity of the Portuguese airline TAP

Research Process (4 methods)

1. Literature review N = x
Exploratory Qualitative

x

2. Document analysis N = unspecified
Generative Qualitative

TAP museum archive

3. Inventory development N = 1082
Generative Both

Inventory file development on TAP graphic identity matter

4. Interview N = 7
Generative Qualitative

Stakeholders on the development on TAP graphic identity

Knowledge Transfer & Exchange

Knowledge Exchange (PhD Process): Produced with input

IK&T Academia Design Practice Society
Context Yes No No
Vision No No No
Means No No No

Recommendations (8)

R250 Theoretical & Conceptual Evaluation, Monitoring & Impact Priority: High

Analyze and compare airline-design projects developed in the territories of the former Portuguese colonies, including not only the major carriers of Angola and Mozambique but also smaller regional airlines.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R251 Theoretical & Conceptual Evaluation, Monitoring & Impact Priority: High

Analyze and compare airline-design projects in the Portuguese autonomous regions, especially the Azorean carrier SATA, and in the other airlines that operated in mainland Portugal during the same period as TAP.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R252 Process & Organization Artifact, System & Service Design Priority: High

Study design for TAP's ground representations and delegations, both in Portugal and in the countries where the airline maintained a presence, in order to understand the terrestrial extension of its corporate image.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R253 Artifact, System & Service Design Dissemination & Knowledge Mobilization Priority: Medium-High

Investigate exhibition stands and window-display design developed for TAP in order to understand how the airline communicated its identity in temporary and commercial environments.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R254 Artifact, System & Service Design Methodological Priority: Medium-High

Study the design of ground-handling equipment, including stairs, baggage cars and ramps, containerization systems, and cargo-storage solutions, as part of the broader design ecosystem surrounding the airline.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R255 Theoretical & Conceptual Participation, Equity & Ethics Priority: High

Study the uniforms of ground staff in order to establish comparative parallels with those of flight crews and better understand the full visual culture of the airline workforce.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
High
R256 Dissemination & Knowledge Mobilization Evaluation, Monitoring & Impact Priority: High

Compare the traditional media analyzed in the thesis—such as posters and newspaper advertisements—with the emergence of radio and television advertising in order to understand the evolution of TAP's communication ecosystem.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Exploratory
Feasibility:
Medium
R257 Process & Organization Dissemination & Knowledge Mobilization Priority: High

Preserve, survey, and critically study material for new partial investigations that progressively extend the time frame from 1979 to 2005, when the airline's designation was again altered to the current TAP Portugal.

Scope:
Macro
Time Horizon:
Long
Evidence Strength:
Indicative
Feasibility:
Medium