A provocação dos sentidos no cartaz de divulgação da arte contemporânea em Portugal 1989 - 2009
- Name
- Ana Gaspar
- Year
- 2012
- Institution
- Lisbon School of Architecture Universidade de Lisboa
- Supervisors
- Fernando Moreira da Silva, Cristina Tavares
- Discipline
- Communication Design
- Scope
- Emotional Design
- Taxonomy
- Praxiology/Phenomenology
- Type
- Theoretical
- Language
- Portuguese
- Wordcount / Pagecount
- 122,850 / 390
- Joint supervision
- No
The specific mechanisms of emotional design in the poster for the dissemination of contemporary art in Portugal.
Research Process (9 methods)
x
Cultural institutions (Serralves and Culturgest) exhibition posters
Poster designers
Cultural institutions (Serralves and Culturgest) exhibition posters
Toolkit for developing specific mechanisms of emotional design
Toolkit testing by designers
Neurologist
Toolkit testing by designers
Toolkit testing by designers
| # | Name of Method | Research Phase | Research Approach | Researcher Role | Object of Study / Participants | N |
|---|---|---|---|---|---|---|
| 1 | Literature review | Exploratory | Qualitative | x | x | x |
| 2 | Document analysis | Generative | Qualitative | x | Cultural institutions (Serralves and Culturgest) exhibition posters | 40 |
| 3 | Interview | Generative | Qualitative | x | Poster designers | 6 |
| 4 | Artefact analysis | Generative | Qualitative | x | Cultural institutions (Serralves and Culturgest) exhibition posters | 40 |
| 5 | Tool development | Generative | Qualitative | x | Toolkit for developing specific mechanisms of emotional design | 1 |
| 6 | Usability test | Generative/Evaluative | Qualitative | Observational | Toolkit testing by designers | 7 |
| 7 | Interview | Generative/Evaluative | Qualitative | x | Neurologist | 1 |
| 8 | Usability test | Evaluative | Qualitative | Observational | Toolkit testing by designers | 6 |
| 9 | Usability test | Evaluative | Qualitative | Observational | Toolkit testing by designers | 8 |
Knowledge Transfer & Exchange
Knowledge Exchange (PhD Process): Produced with input
| IK&T | Academia | Design Practice | Society |
|---|---|---|---|
| Context | No | No | No |
| Vision | No | No | No |
| Means | Yes | No | No |
Recommendations (3)
Investigate the impact that unpleasant or provocative images have on receivers in the context of contemporary-art posters.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Medium
Study the future, destination, and status of the contemporary-art poster as an exhibition memory object, collection object, and heritage artefact requiring preservation and archival safeguarding.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Indicative
- Feasibility:
- Medium
Investigate future brain mechanisms involved in the selection of provocative images and explore how this knowledge could be applied in everyday visual communication.
- Scope:
- Macro
- Time Horizon:
- Long
- Evidence Strength:
- Exploratory
- Feasibility:
- Low-Medium