Uma gramática do movimento

Variáveis estruturais para uma expressão do movimento na comunicação gráfica

The movement applied to digital typography

Research Process (9 methods)

1. Literature review N = x

Exploratory Qualitative

2. Artefact analysis N = 1626

Generative Qualitative

Film opening sequence

3. Database development N = 1626

Generative Quantitative

Film opening sequence

4. Artefact analysis N = 22

Generative Qualitative

Representative examples of film opening sequences and ads

5. Artefact analysis N = 22

Generative Qualitative

Representative examples of film opening sequences and ads

6. Focus group N = 15

Generative/Evaluative Qualitative Participatory

Group of experts [legibility test]

7. Focus group N = 10

Generative/Evaluative Qualitative Participatory

Group of non-experts [legibility test]

8. Questionnaire N = 15

Evaluative Qualitative Observational

Group of experts [legibility test]

9. Questionnaire N = 10

Evaluative Qualitative Observational

Group of non-experts [legibility test]

#	Name of Method	Research Phase	Research Approach	Researcher Role	Object of Study / Participants	N
1	Literature review	Exploratory	Qualitative	x	x	x
2	Artefact analysis	Generative	Qualitative	x	Film opening sequence	1626
3	Database development	Generative	Quantitative	x	Film opening sequence	1626
4	Artefact analysis	Generative	Qualitative	x	Representative examples of film opening sequences and ads	22
5	Artefact analysis	Generative	Qualitative	x	Representative examples of film opening sequences and ads	22
6	Focus group	Generative/Evaluative	Qualitative	Participatory	Group of experts [legibility test]	15
7	Focus group	Generative/Evaluative	Qualitative	Participatory	Group of non-experts [legibility test]	10
8	Questionnaire	Evaluative	Qualitative	Observational	Group of experts [legibility test]	15
9	Questionnaire	Evaluative	Qualitative	Observational	Group of non-experts [legibility test]	10

Knowledge Exchange (PhD Process): Produced with input

IK&T	Academia	Design Practice	Society
Context	Yes	No	No
Vision	No	No	No
Means	No	No	No

R37 Methodological Theoretical & Conceptual Priority: High

Deepen the propositions advanced in the thesis through further practice-based research and animation projects applied to digital typography.

R38 Artifact, System & Service Design Methodological Priority: Medium-High

Apply and test the proposed grammar of movement on emerging screen media such as 3D or stereoscopic cinema and television.

R39 Artifact, System & Service Design Process & Organization Priority: High

Apply and test the grammar of movement on new digital interfaces.